Ireland | Candy maker pulls ad campaign urging children to dig for "treasures" near historic sites

Cadbury has taken down an advertising campaign webpage after it was accused of encouraging children and families to break the law.

The chocolate firm’s Freddo Treasures campaign urged children to “grab your metal detector and go hunting for Roman riches” or “dig up Viking silver”.

https://www.independent.ie/world-news/and-finally/cadbury-pulls-irresponsible-campaign-urging-children-to-dig-up-treasure-37926176.html