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Study: 20% of world's land animal species are being affected by wildlife trade

Watching a helmeted hornbill (Rhinoplax vigil) swoop through the canopy of a tropical forest sits atop the bucket list of many bird lovers. The prodigious bird cuts a striking silhouette against the sky with its bulging casque fused to its beak.

But the swiftly accelerating demand, especially in China, for baubles carved from the ivory-like material of their casque has diminished the chances of seeing helmeted hornbills throughout their habitat in Southeast Asia — so much so that the IUCN now lists the species as critically endangered.

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