After questioning hikers in Yellowstone National Park a Utah research came up with suggestions to get people to be more bear aware.
In recent research published in "Human Dimensions of Wildlife" Zachary Miller, a faculty fellow for Utah State University’s Institute of Outdoor Recreation and Research, used social psychological theory to examine how messaging at Yellowstone could be better designed.
https://billingsgazette.com/outdoors/researcher-suggests-new-tactics-to-make-yellowstone-visitors-bear-aware/article_8d3b494c-34a4-5311-a994-c261e79b5b1d.html
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